Observable Joy
I took a three year old to the zoo.
Why would anyone buy a cuddly toy at a zoo gift shop? Is it because:
- they can’t wait 24 hours for Amazon to deliver an equivalent toy at 1/2 the price;
- after a day at the zoo their will is crushed and broken;
- money has no meaning for them;
- pester power is a real thing and they are held hostage by a child’s rage?
Or is it because a cuddly lynx, overpriced at £16, generates genuine, observable joy in a three year old?
I would consider seeing my daughter’s face light up when she realises she can take it home well worth the inflated price.